Do email marketing metrics matter anymore?

Litmus Newsletters

Litmus Newsletters

Tech stacks, proven personalization tactics (+ free course), and more

How to prepare for the busiest time in email, get to know AI-generated email summaries, and more

Learn how to add video to email, get ahead with Black Friday subject line inspiration, and more

Holiday planning starts now! 🎁 (Your future self will thank you)

Overcoming email personalization hurdles, holiday marketing tactics for a successful Q4, and more

Why email ROI is misunderstood, discover July’s most popular email client, and more

The Olympic champ of click-boosting tactics, rethinking personalization, and more

Why you should embrace the Promotions tab, tame the beast that is email ROI, and more

Email deliverability, explained

10 email personalization myths, why emails end up in spam, and how to launch a newsletter

A/B testing truth bombs

How to start a newsletter, craft countdown timers in 5 minutes or less, and more

You can clock out 😴

How the definition of spam is changing, 4 lessons on email deliverability, and more

👋 Bidding you a fond farewell (for now)

What Apple Mail's AI updates mean for you, expert tips to boost email performance, and more

A hub for all your email personalization needs. 💌

Discover the most popular email design tools, how marketers measure email performance, and more

Key learnings from the 2024 State of Email Innovations

✍️ Pencil this in: Add-to-calendar links, better email metrics, and dynamic content ideas

Add-to-Calendar is now available in Litmus Personalize ⚡

Personalization in your back pocket, email designers favorite tools, top 10 email clients, and more

How the past is shaping the future of email, top those pesky white lines in Outlook, and more

We’re email marketers, of course we want you to take things personally.

Innovations that are shaping the world of email

Email and social media 🌟UNITED🌟, creative new email strategies, and more!

Steal these personalization tactics 👀, the top tools used by marketers, and more

Fresh templates for your email program, email vs. web development, and our Dark Mode greatest hits

A closer look at lesser-known holiday email strategies, SEO for email, and campaign planning for summer and beyond

ICYMI: Here's what's been cooking at Litmus 🧑‍🍳

Yes, we're talking about Dark Mode again. You should be too!

Do your emails pass the test?

Take a peek into the marketers’ tech stack, make it easy for customers to find your emails, and more

Get pumped about email testing (no really!), get a peek at what’s new in Litmus, and more

Revealing the best ways to boost email engagement

When the clicks don’t lie, the pros of taking things personally, and more

👾 Level up your email engagement

Tactics to stay ahead of the marketing curve, go beyond traditional email metrics to measure success

Keep up with the latest marketing strategies in 2024, prioritize zero-party data, and more

Beyond the button: The art of the perfect CTA 🎨

Your ideas 🤝 our templates

Say goodbye to broken links in emails, the secret sauce to the best call-to-actions, and more

There ain't no party like a first-party data party 🎶

Email trends you should care about, the whys and hows of zero-party data, and more

Must-try email design strategies, boost engagement by embedding videos in email, and more

🆕 24/7 email monitoring is here

5 rookie email marketing mistakes, why the best things in email come in 4, and more

Meet the email trends to watch in 2024

5 email trends to watch this year

📣 Last call to share how you do email

Marketing alchemy with Najmah Salam, the best way to spend your Leap Day, and more

4 lessons to privacy-proof your email program, gather email inspo from the pros, and more

❤️ Emails with heart

Watch your email engagement soar with Live Polls, 16 places to look for email inspo, and more

Get insights and boost engagement in this New Era of Email

What’s the future of email?

February’s Litmus Experience is here!

Contribute to this year’s data-packed email insights, free email marketing tools, and more

3 steps to prepare for new Gmail and Yahoo sender rules

How to maintain a library of 100+ email templates, newsletter strategy tips, and more

Email metrics to measure success, tactics to avoid common email mistakes, and more

Are you ready for Gmail and Yahoo’s new sender requirements?

Email tips for a strong 2024, lock in your email strategy, and more

January’s Litmus Experience is here!

Overcoming 3 common email hurdles, top Dark Mode resources, and more

✨ Your 2024 email glow-up starts here

Get ahead of Gmail & Yahoo’s rule changes, discover metrics to define email success, and more

5 key lessons on email marketing

4 ways to use AI efficiently, spice up your emails with eye-catching typography, and more

Tomorrow: 3 common hurdles email marketers face

Top email findings from this year, get ready for Green Monday, and more

Top email findings from this year, get ready for Green Monday, and more

Set the stage for a successful new year 🗓️

December’s Litmus Experience is here!

Email marketing foundations, year-end reporting made easy, and more

Gmail Tabs: Which category will you land in?

Add holiday cheer to your triggered emails, brush up on email marketing basics, and more

Meet the coolest kids on the ESP block, check out our shiny new template hub, and more

November's Litmus Experience is here!

What you need to know about iOS 17, add these final touches to your Black Friday emails, and more

Need some personalization inspiration? ✨

iOS 17 is here. Are you ready for it?

Scary good email design, test where your email lands in Gmail, and more

Wow your subscribers with personalization, tips for building the best Black Friday emails, and more

What’s the most used ESP for email marketers?

📣 Get your free email templates right here!

Your new go-to hub for free email templates, boost engagement with countdown timers, and more

Trendy email trends, going back to the basics of email development, and more

Level-up your automated and transactional email game

October’s Litmus Experience is here!

Can I get your feedback, email friend?

Email development for beginners, email examples to bookmark, and more

How do email marketers use AI?

Navigate the new era of email marketing with ease, what’s new in Litmus, and more

Your new email marketing essential

Harness the power of dynamic content, boost your ROI in time for the holidays, and more

We're entering a new era of email marketing

September’s Litmus Experience is here!

10 reasons why we can’t wait for Litmus Live

Black Friday tactics to steal, 16 email design best practices, and more

Hit Black Friday out of the park this year 💥

Essential automations you need right now, a handful of Black Friday inspiration, and more

Create perfect bullet points in your email, tactics to help you hit the inbox, and more

Four weeks until Litmus Live 🎉, automate your way to a better workflow, and more

Email marketers’ most-requested features are here

4 sessions we can’t wait to see

August’s Litmus Experience is here!

Streamline your email workflow with our new guide, personalization tactics to test today, and more

Ready to turn your email marketing up to eleven?

5 steps to a better email workflow, design tools that’ll enhance your emails, and more

Need help convincing your manager to send you to Litmus Live?

What's going on with email design?

Design accessible emails for colorblindness, include progressive enhancements in your emails, and more

From coding fundamentals to inclusive emails

Your no-nonsense guide to AI in email, try these 4 trends for better engagement, and more

Are you using the best tools for email design?

July's Litmus Experience is here!

Why I'm excited about Litmus Live

5 subscriber-centric email we love, revamp your newsletter, and more

Get your emails into the inbox, interactive email tips for beginners, and more

What’s the "right" way to use AI in email?

What would a super-ESP or MAP look like to you? 🤔

Feeling lucky? Win a ticket to Litmus Live 2023! 🎟️

Discover how to use GIFs perfectly, take part in our State of ESPs survey and more

Does your newsletter need a ✨ makeover ✨?

🕵️ Put your detective hat on to win a ticket to Litmus Live 2023!

Say hello to our Litmus Live speakers, Dark Mode and Outlook AMA, and more

Meet our speakers! 👋

Imagine your dream ESP/MAP, meet our Dark Mode Resources Hub, and more

Give your email workflow a glow-up 🌟

June's Litmus Experience is here!

Make web fonts render perfectly in email, a hot take on holiday opt-out emails, how Zelda and email development are alike, and more

Hey there, what does your ideal ESP or MAP look like? 💌

And the top marketing channel is... 🥁

Email trends that will move the needle, stats to improve your email workflow, and more

Accessible emails we love, using AI responsibly in email, data-packed marketing insights, and more.

Take a break from building emails

Make the most of your marketing budget, say hello to your new email bestie, our favorite emails, and more

How does your email workflow stack up?

Meet your new email bestie, Litmus Assistant

The Force is strong with the Gmail promotions tab, April email headlines, and more

May's Litmus Experience is here!

Email copywriting 101, how to maximize email deliverability, AI in email, and more

Dark Mode's biggest challenges - solved ✅

There's still time to participate ⏰

Get the ultimate guide to Dark Mode, go back to email copywriting basics, and more.

Tomorrow: Storytime with Zapier and Oracle 📖

🎟️ Register for the best email event of the year

AI in email marketing, get your Litmus Live ticket, how to turn obstacles into email wins, and more

No subscriber left behind

Catch up on the biggest email headlines, helping bring inclusivity to your emails, and more

Are your emails inclusive?

April's Litmus Experience is here!

A robot took over this week's issue!

Hey there, want to help us fuel email design research?

Lend us your insights, save time with our workflows toolkit, some spring-spiration, and more

Is AMP for Email really a trend?

Nerd out about workflows with our new toolkit, get the lowdown on GA4, and more

Are you on the AI bandwagon?

🗓️ Save the date

The most popular email clients of 2022, Gmail promo tab updates, and more

March's Litmus Experience is here!

Spotlighting the email community, our favorite emails, and the biggest email headlines from last month

It's not luck, it's personalization 🍀

Can you dig it?

Embrace (or ignore) AMP for Email, the process behind designing an email, and more

Why we say "no" to the no-reply, 4-steps to better deliverability, and more

🤝 Let's make your email better, together

Help fuel the research for the resources you love

Email marketing love letters, introducing the Community Spotlight, insights about your workflow, and more

February’s Litmus Experience is here!

Need-to-know email marketing news, email copywriting tips, and more

🔥 Hot topic: Email design systems

Be an email hero this year

Discover the best personalized emails of 2022, dive into the shiny new Dark Mode guide, and more.

Solve your Dark Mode problems, discover 2023’s email design trends, and more

A look back at the email industry in 2022, get feedback (from us!) on your emails, and more

Got any new year’s resolutions?

🔎 Email personalization across every industry

January's Litmus Experience is here!

Tips to spruce up your welcome emails, email designs, and more

Start the new year with some swag(ger)

Our greatest email hits 🎶, the ins and outs of email frameworks, the busiest month for engagement, and more

🕐 The countdown has begun

Cozy up—or chill by the pool—with the last newsletter of the year

Explore image swapping dynamic content for email, learn what makes an award-winning email, and more

Go on, treat yourself 🎁

How do you view change?

The key to a great welcome series, see the Email Excellence Award winners, and more

What’s the perfect gift for an email marketer?

🔮 2023 trends, revealed

December's Litmus Experience is here!

🗳️ Final round of voting for Email Excellence Awards, 2023 email marketing predictions, and more

Break the rules

Are you up for a challenge? 🎲

Vote for your fave email design, know the best time to send email, and more

Save big on email testing—for a whole year

Feeling the "do more with less" pressure?

Creating image glitch effects in email, vote in the Email Excellence Awards, and more

Are you testing on the latest email clients?

🤹 How many balls can an email marketer juggle?

November's Litmus Experience is here!

Email design best practices, download your email deliverability cheat sheet, and more

Holi-daze are coming 😵‍💫

How to keep your subscribers happy, a quick look back at Litmus Live, and more

In conversation with G. Mail

One, two, three, four... FOUR days until Litmus Live. 🧛

How to make phone numbers clickable, email design best practices you should steal, and more

10-minute emails: See how I do them 😱

⚠️ You're about to enter another email dimension

Interactive email for beginners, upgrade your pre-send checklist, email performance tips, and more

Save an extra 20%

Email is instrumental for good data hygiene

Dynamic blog posts—in email, be inspired by our faves of the month, learn email footer best practice

Collaboration-but better ✨

Show me your award-winning email campaign

October's Litmus Experience is here!

The one checklist to rule them all, interactive email techniques to try, and more

We're so excited!

How 'bout them email apples?

6 steps to a powerful email design system, newsletter examples (plus why they work), and more

The challenges—and wins—of email content automation

Meet the keynote speakers

Tips for starting a newsletter, ideas to boost your CTR, Black Friday inspo, and more

Nominate your email for an Email Excellence Award

The email performance trifecta

Nominate your email, the joy of plain text emails, how to improve your email rep, and more

Smoother, better, faster email building

Create beautiful bulletproof buttons, understand email file size and load times, plus more

Come for the popcorn, stay for the email tips

September’s Litmus Experience is here!

Privacy proof your email program, learn what’s changed in Outlook, and more

Holiday season prep tips, how to create influential emails, and more

🧪 Tomorrow: Email testing best practices

Is that the Litmus Live 2022 lineup? 👀

Get the lowdown on live polls in email, level up your email QA testing, and more

Why you must be intentional with personalization efforts

Our favorite emails of July, Google's update on third-party cookies, holiday email tips, and more

Say hello to the new Product Pulse 👋

Say hello to a new experience

🥁 The big reveal

A guide to bullet points, 2022 marketing trends & benchmarks, and more

🏕️ Email adventure calls!

🌡️ Sizzlin' interactive email examples and last month's hottest emails

Back by popular demand: Litmus Certified 🏅

Dynamic emails for better engagement, try this interactive email technique, and more

🆕 Time-saving integrations

Why data hygiene is essential

Scale your personalization efforts—efficiently

Get your MPP response plan, see May's top email clients, register for Litmus Live, and more

Get your ticket to the best email event of the year

6 of the biggest email trends, new insights on Mail Privacy Protection, and more

Customer-centric marketing starts with email

🗓️ Save the date

Something to look forward to 🤔, how to use interactive emails, our fave emails, and more

5 ✨ magical ✨ areas to prioritize for email success

Email’s hottest trends, top personalization tactics, busting deliverablity myths, and more

Email deliverability mysteries solved, template QA testing tips, and more

Our favorite emails from April, preparing for personalization, and more

Tomorrow: Why emails go to spam

Debunking deliverability myths, what success in email looks like, and more

The future is first-party data

Responsive email templates, why AMP for email matters, and more

💪 Pump up your email program

Must-track email metrics, magical dynamic emails, an email brief template, and more

Your ultimate email brief worksheet, our favorite emails of the month, and more

Tomorrow: Email KPIs to track in a post-MPP world

Email metrics you should be tracking, emojis in subject lines (👍 or 👎?), and more

Do email marketing metrics matter anymore?

Email design trends, the power of personalization, and more

Freshen up your email program

Get started with Bih-mee, data to improve your emails, and more

A data nerd’s ultimate toolkit, tips for better subject line testing, and more

Tips for better call-to-actions, how to be your team’s champion, and more

Tomorrow: The what-why-how of personalization

Take your personalization up a notch, our favorite emails in February, and email + omnichannel marketing

🏆 3 ways to champion your team to success

Email clients update every 1.2...

Avoid email mistakes with painless planning

Oops… that email wasn’t right!

Top 3 resources for bulletproof design

Animated GIFs and background images in email....

Tomorrow: See this year’s top email design trends

🔦 Are you afraid of the Dark (Mode)?

Email design trends and predictions 🔮

🎉 We're excited you subscribed!

Do email marketing metrics matter anymore?

Apr 05, 2022